Campaigns & communications
Keeping in touch with clients at the right moment — without it taking over your day — is one of the hardest parts of running a DJ business. DJ Admin puts your communications on autopilot, from the first quote reply to the post-event feedback request.
Build a library of reusable email templates for every stage of the client journey — quote replies, follow-ups, booking confirmations, pre-event reminders, and more. Each template has a subject line, a rich-text body, and your email signature added automatically when it's sent.
Templates support mail merge tags so every message feels personal without any extra effort:
[CLIENTFIRSTNAME] — inserts the client's first name[CLIENTLASTNAME] — inserts the client's last name[EVENTDATE] — inserts the event date in short format[EVENTLONGDATE] — inserts the full date, e.g. Saturday 14th June 2025[EVENTTYPE] — inserts the type of event[VENUENAME] — inserts the venue nameTemplates can be set as email, WhatsApp, or booking form sending type, so the same system handles all your outbound communications in one place.
Campaigns let you chain templates together into a sequence, with a configurable time gap between each step — days, weeks, or months. Assign a lead to a campaign and the messages go out automatically on schedule, without you having to remember to follow up.
This is particularly powerful for enquiries that go quiet. A well-timed sequence — quote reply, gentle follow-up two weeks later, final nudge a month after that — can recover bookings that would otherwise have been lost. Each booking shows clearly which campaign it's assigned to, and you can remove it from a campaign at any point if circumstances change.
Send WhatsApp messages directly from the booking record — no switching between apps. WhatsApp is integrated into the same template system, so you can build WhatsApp message templates alongside your email ones and send them with the same one-click flow. Incoming messages are visible and manageable within DJ Admin too, keeping the full conversation in one place.
WhatsApp requires a connected WhatsApp Business account, set up once in your settings. WhatsApp is part of the CRM addon.
After a booking is completed, send your client a personalised survey link directly from their booking record. The survey covers the key areas clients are best placed to comment on — with a structured set of questions covering everything from sound and lights to music selection and whether they'd recommend you.
Results are stored against the booking and viewable at any time. The survey results dashboard gives you aggregated scores across all completed surveys — so over time you build a clear picture of what's working and where you can improve. New responses are flagged as unread until you acknowledge them.
A dedicated inbox view shows all unread incoming messages — email and WhatsApp — in one place so nothing gets missed between gigs.
Email templates and campaigns are part of the basic package. WhatsApp requires the CRM addon.
